Don’t be a best-kept secret!
Your business reputation is everything...
But unless people know you exist and are clear about what you do, they won’t buy your products and services. Public Relations is a skill that sits within the marketing department. Whoever is responsible for PR should be able to devise a media strategy, build long-lasting relationships with key local, national and trade journalists to tell the organisation’s story.
Hendrix’s Introduction to Public Relations course can be a half- or full-day workshop and can be run as a blended workshop which incorporates Media Training.
Who is it aimed at?
- Marketing managers and executives within SMEs
- Anyone with responsibility for marketing and promoting their organisation
- New account executives at PR agencies or working within internal comms teams
- Entrepreneurs who want to learn how to PR their business and ideas
How does it work?
Our trainers are PR and communication experts who will de-mystify the world of public relations and the media to help you tell your organisation’s story to your target audience.
Contact us for more information on this course please contact us
The skills you will learn
- What is public relations and how can it help your business?
PR is a cost-effective ways of marketing your business, especially when you have a limited budget to publicise and advertise your products and services.
- What is your company story and why should journalists care?
Since we were children we have loved to read, see and hear stories and as adults we still want to be engaged, even when talking about business.
- How to write a press release
Press releases are an essential element of any public relations strategy, but things have changed and journalists nowadays demand short and succinct announcements. How do you grab the journalist’s attention quickly?
- Media relations. How do you reach the journalists?
How much coverage your story gets depends on strong public relations and on a robust media relations strategy
- Reputation management and how to stay in control when things go wrong.
An organisation’s reputation can take years to build up but seconds to destroy. Staying out of the media is a skill in itself.
For more than 20 years Delyth Hughes has been implementing successful PR strategies for global brands such as Discovery, Activision and WPP. Today she works with clients large and small to help drive their business growth and brand awareness locally and internationally. She has a proven track record of implementing highly successful communications strategies, and she runs our Introduction to Public Relations workshop.
Learner from University of Warwick. Oct 2019
“Because I was so engaged in the relaxed style of the training, I feel I will remember the techniques that were taught.
The training helped me reflect on how I currently perform in my role and what I can do better or start doing. It made me think differently and put me in the shoes of the customer which is easy to forget under the pressure of day to day work.”
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