Communication is Key

Employees will understand their company’s role and position in its industry better and therefore the messages they need to communicate in their everyday roles.

An interview with a journalist is an opportunity to change perceptions, raise awareness of products and services and to change behaviour.

The negative points a journalist will pick up on are usually linked to the complaints or bad experiences of customers, clients or staff. A media opportunity should never be missed.

Here is a snippet of a media training session director Steve Hemsley ran for crowdfunding business Crowdcube.

How does it work?

Our professional journalists help learners prepare for a media interview so they and the journalist get what they need. There are practical role plays to allow each learner to experience a press, radio/television and online interview. These are filmed and played back for feedback purposes.

Who is it aimed at?

• Anyone in a senior role who might interact with journalists as part of their job, either through arranged meetings and interviews or at industry events
• Anyone who is responsible for conveying company messages to internal and external audiences
• Anyone who is likely to be promoted into a position where a relationship with the local or national media will be part of their job
• Any company looking to expand its pool of brand spokespeople

What will you learn?

At the end of this intense training day, you will be equipped with a firm understanding and application of:

• How the media works and how to use it to benefit you and your organisation
• What makes news and what doesn’t
• Which messages you need to convey
• Conveying specific messages to different audiences
• How to deal with positive and negative interviews with journalists
• How to prepare for interviews and remain in control
• The role of the press office.
• Crisis situations